Business Lifestyle Photography | What is THAT?

“Not just what you look like, but who you are…”

That’s my goal, every time I photograph someone, an event, food…whatever it is. I want the viewer to understand a bit about who or what the subject is about, their personality.

Outside of my wedding and family work, my favorite “people” photography revolves around small businesses. I really like getting to know other small business owners and their businesses, what makes them unique, and how they want to be seen by the public.

This kind of work is not your typical one-off studio portrait – there is a place for that, but this is different. “Lifestyle” business photography is a little like getting a glimpse at someone’s typical workday. We choose settings, locations and looks that reflect the brand and, for small business/entrepreneurs, that also often reflects the individual at the helm. I do this by collaborating and planning out ahead of time, with the client, what they’re looking for.

My intention is for my client to walk away with what I call an arsenal of photographs, a series of different looks, products (if appropriate), settings, locations. Having multiple “headshots” allows my clients to spice up their online imagery, use different images across their marketing channels and also gives them options when they’re called on to provide images for speaking engagements, conferences, guest blog posts, etc.

The two women I’ve highlighted below are long-time colleagues and it’s been a pleasure watching them grow their brands and business over the years – and an honor to be a part.

Interested in your own lifestyle session or have questions about how it works? Drop me a comment or email, it’ll be fun, I promise!

Cheers,

angie signature

 

 

Cashmere and Wit

Owner + Founder Alyssa Peterson and I have been working together since she began her personal stylist business over four years ago. One of the things we wanted to do from the outset was create imagery using fashion items from her own personal closet, things that reflected her daily style and life. So…we went into her closet, quite literally! Alyssa uses these images throughout her website, including on her homepage and her About page.

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes. http://www.cashmereandwit.com ©Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots
Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes.
http://www.cashmereandwit.com
©Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

 

 

I’ve also accompanied her on styling sessions with clients – both at boutiques and in her home studio. She uses these images in blog posts, marketing collateral and presentations. Their power comes in the fact that these are REAL clients, REAL styling…REAL life. Her clients look and feel comfortable in the items Alyssa has chosen for their lifestyles, budget, body types, etc. – and it shows in their confidence and smiles! These florals from Cinnamon Boutique in Chicago’s Roscoe Village neighborhood were featured in her Spring Closet Cleanse blog post – so pretty!

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes. http://www.cashmereandwit.com ©Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots
Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes.
http://www.cashmereandwit.com
©Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

 

 

I enjoy finding items, products, details – whatever there might be – that reflect my clients’ work, personalities and lifestyles. These gems are sprinkled around Alyssa’s online presence.

This one of her favorite shoes became her Facebook Cover Photo – those heels! Love!

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes. http://www.cashmereandwit.com ©Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots
Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes.
http://www.cashmereandwit.com
©Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

There’s often a pet lurking about when I work with client’s in their home or personal office spaces – this guy loved the blue shoes as much as I did! The shoes are featured on Cashmere and Wit’s homepage.

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes. http://www.cashmereandwit.com ©Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots
Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes.
http://www.cashmereandwit.com
©Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

 

We shot these in Alyssa’s home studio, had so much fun trying everything on! They are used in her Holiday Sparkle and Workout Wear Re-do blog posts.

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes. http://www.cashmereandwit.com ©Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots
Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes.
http://www.cashmereandwit.com
©Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

 

 

Finally, I love this marketing piece – designed by MSocial Strategies – as a holiday mailer. This bright “headshot” reinforces her brand, as well as her personality, so important when you provide a service – people want to get to know you a bit before they work with you!

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes. http://www.cashmereandwit.com ©Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Alyssa Peterson | Business Lifestyle Photography & Professional Headshots
Photographs of wardrobe consultant and Fashionista Alyssa Peterson of Cashmere + Wit taken for marketing, website and online profile purposes.
http://www.cashmereandwit.com
©Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

Soaring Solutions

Owner + Founder Sue Koch and I met just after she launched her social media strategy business a little over 7 years ago. She is a strategist, coach, speaker, author, fitness instructor…and she wanted photographs that were versatile enough to reflect all facets of her life, both personal and professional. In our session together (yes, all the images were taken in one session…I like to maximize my clients’ time!), we tried out several different “looks,” from casual to more “business-y.” And what you see here is a great cross-section of images that speak to Sue’s approachability, the different hats she wears and how she uses the photographs to reach her varied audience.

As her clients often connect with her personally, as well as professionally, Sue wanted photographs that were appropriate for personal Facebook Profile Picture, as well as for her business. She also uses this one on her Twitter profile.

Sue Koch | Business Lifestyle Photography & Professional Headshots Chicago, IL Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes. @Sue_Koch http://www.soaringsolutions.net/ ©2014 Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots
Chicago, IL
Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes.
@Sue_Koch
http://www.soaringsolutions.net/
©2014 Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

For her business photographs, Sue wanted to go bold and energetic – just like she is! The bright color compliments her so well, and I really like the confident, strong pose of the image on the left. Not your usual “headshot” pose, and completely in sync with Sue and her brand. And, of course, there’s Presley, on the right – he had to get in on the action! You can see how she uses this image on her Facebook Cover Picture, LinkedIn Profile Picture and on the Bio Page on her website.

(as a side note, I’ve also seen her use this for speaker engagements and, when you see it on a page that includes headshots of her co-speakers, this one really jumps out at you and stands apart from the rest.)

Sue Koch | Business Lifestyle Photography & Professional Headshots Chicago, IL Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes. @Sue_Koch http://www.soaringsolutions.net/ ©2014 Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots
Chicago, IL
Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes.
@Sue_Koch
http://www.soaringsolutions.net/
©2014 Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

And, yes! She’s a Fitness Instructor, too! Did I mention she’s full of energy?! We made a whole series of photographs of Sue in various workout gear, poses, and in-action. These are a few of my favorites, again, highlighting the variety and versatility I aim to provide in a lifestyle photoshoot. And, as with Alyssa, for people like Sue, in the fitness industry, potential clients want to see her, they want to know what she looks like, get a feel for what kind of instructor she is…I think we managed to capture that!

Sue Koch | Business Lifestyle Photography & Professional Headshots Chicago, IL Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes. @Sue_Koch http://www.soaringsolutions.net/ ©2014 Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots
Chicago, IL
Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes.
@Sue_Koch
http://www.soaringsolutions.net/
©2014 Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots Chicago, IL Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes. @Sue_Koch http://www.soaringsolutions.net/ ©2014 Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots
Chicago, IL
Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes.
@Sue_Koch
http://www.soaringsolutions.net/
©2014 Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

It’s always fun to see how clients put their photographs to use. I love these promotional pieces Sue created from our work together. The session image is on the left, and the promo she created is on the right.

Sue Koch | Business Lifestyle Photography & Professional Headshots Chicago, IL Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes. @Sue_Koch http://www.soaringsolutions.net/ ©2014 Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots
Chicago, IL
Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes.
@Sue_Koch
http://www.soaringsolutions.net/
©2014 Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots Chicago, IL Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes. @Sue_Koch http://www.soaringsolutions.net/ ©2014 Angela B. Garbot http://www.AngelaGarbot.com http://www.facebook.com/agarbot Twitter: @PhotosByGarbot LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography 773.383.8858 | angie@angelagarbot.com

Sue Koch | Business Lifestyle Photography & Professional Headshots
Chicago, IL
Photographs of Sue Koch, owner of Soaring Solutions LLC, as well as a fitness instructor, taken at Indigo Studio for marketing, website and online profile purposes.
@Sue_Koch
http://www.soaringsolutions.net/
©2014 Angela B. Garbot
http://www.AngelaGarbot.com
http://www.facebook.com/agarbot
Twitter: @PhotosByGarbot
LinkedIn: www.linkedin.com/in/AngelaGarbotPhotography
773.383.8858 | angie@angelagarbot.com

How are you using your professional photographs? I’d love to see some of your creativity! Looking for a few more photographs in your own arsenal? Let’s talk!

16 comments on “Business Lifestyle Photography | What is THAT?

Alyssa on April 22, 2016 1:59 pm

I feel honored that you highlighted the photos you have taken of me and Milo!! You truly are a delight to work with and make the process fun!!

Angela Garbot
Angela Garbot on July 20, 2016 1:05 pm

Kitties must always be included! 🙂 I always love working with you, it’s never work at all!

Kayla on April 27, 2016 9:31 am

Lovely photographs and adore how in-depth you went with their biographies! I feel like I know them!

Angela Garbot
Angela Garbot on July 20, 2016 1:05 pm

That was my goal, Kayla – I’m so glad you felt that way!

Emily on April 27, 2016 9:34 am

This is fabulous! You really show the true personalities!!!

Angela Garbot
Angela Garbot on July 20, 2016 1:04 pm

Thank you so much, Emily!

Shelby on April 27, 2016 9:34 am

Great shots!

Angela Garbot
Angela Garbot on July 20, 2016 1:04 pm

Thank you, Shelby!

Kimberly Haydn on April 27, 2016 9:45 am

This is so neat! I’ve never thought about lifestyle type images for a business owner- but that is SUCH a cool idea! I would love to do something like that. I’m actually in Chicago as well, so I’m going to bookmark your site!

Angela Garbot
Angela Garbot on July 20, 2016 1:03 pm

Well, hello neighbor! 🙂 This is definitely my favorite way to work with business clients – it doesn’t matter what industry they are in, there’s always a way to spice things up to help them stand out in their field.

Adriana Todd on April 27, 2016 9:45 am

Such a great goal to strive for with every client; making sure their true self is reflected in the images.

Angela Garbot
Angela Garbot on July 20, 2016 1:02 pm

I try to do this with every client, Adriana – sometimes it takes a little longer, but it’s what I enjoy most about working with people!

Sarah Weber on April 28, 2016 2:00 pm

I’m privileged to know both of these amazing ladies!

Angela Garbot
Angela Garbot on July 20, 2016 1:01 pm

They are definitely top of their game – they are both awesome to work with, they really know their stuff!

Christina on May 2, 2016 9:01 am

These are amazing! What a great way of capturing your subject and what they are passionate about!

Angela Garbot
Angela Garbot on July 20, 2016 12:59 pm

Thank you, Christina! I really enjoy working with people who are passionate about what they do – it energizes me!

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